For Athletes
This is your story.
Own it.
In Her Element is the platform built by and for women athletes — where your career, your voice, and your community finally live in one place.
Why This Exists
Leagues own the games. Broadcasters own the rights. You own the story.
You've put in the work. But when the game ends, the highlight clip disappears, the article moves on, and the moment that defined you gets buried.
In Her Element changes that. We capture your story — the career, the defining moments, the person behind the jersey — and give you a profile that's yours to own, manage, and grow.
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Michelle Akers
How It Works
Four steps. Your profile, live.
Every athlete who claims their profile becomes a node in the largest owned audience in women's sports. When you share your profile, your fans follow. When your fans follow, your story reaches people who didn't know you yet.
Find Your Profile
Your profile may already exist. We've built profiles for hundreds of athletes across the PWHL, WNBA, NWSL, and beyond. Search your name and see what's there.
Search For Your ProfileVerify It's You
Claiming is simple. Message "Activate" to our Instagram, TikTok, or Twitter — we'll send you a DM with your profile link and next steps. No forms. No waiting.
Make It Yours
Answer 10 onboarding questions, fill in your bio, and start shaping how your story is told. Add career highlights to your Timeline. Answer fan questions in the Q&A. Write in your own words in My Story. This is your profile — not a Wikipedia page someone else edits.
We Launch You
When you go live, we post your launch graphic across our channels and send your profile to your fans. You share it once — your existing audience does the rest.
Your Profile Includes
Everything you need. Nothing you don't.
Your Timeline
Every career milestone, in order. Wins, firsts, pivotal moments — curated by you, celebrated by fans.
Q&A
Your fans have questions. You have the answers. A direct line between you and the people who show up for you — on your terms, on your schedule.
My Story
The context behind the career. What drives you, where you came from, what you want people to know. In your voice. Not filtered through a journalist.
Bio & Career
Stats, highlights, career history. The foundation fans use to discover you — and the record that lives beyond any single season.
Audience Insights
See who's following you, how your profile is growing, and where your fans are coming from. Your profile is your media channel — we give you the data to understand it.
The Marketplace (coming soon)
Your story becomes something fans can own. Limited edition merch, signed collectibles, and IP tied directly to your career — all built on the foundation of your profile.
Why It Matters
You're not just an athlete. You're a media channel.
Every athlete who claims their profile becomes a node in the largest owned audience in women's sports. When you share your profile, your fans follow. When your fans follow, your story reaches people who didn't know you yet. When they discover you, your community grows — and so does your value.
This is how women's sports builds the audience it's always deserved. Not through broadcast deals. Through the athletes themselves.
Your profile is waiting.
Hundreds of profiles are live right now. Fans are already following athletes who haven't claimed their page yet. Don't let someone else tell your story.